September 6, 2016
According to Janet Tanguay, the key to success for an entrepreneur is adaptability. So many entrepreneurs are afraid of asking for help and many wait for customers to come to them. With this comes the resistance to change, fearing that it may halt the success of the business. Fortunately, Janet Tanguay, an entrepreneur, artist, and
August 22, 2016
When Philip Morris began his career at Proctors Theatre, he was astonished at what had happened to the city of Schenectady, NY. Morris then became a significant part of rebuilding the city. As Schenectady’s ultimate entrepreneur, Philip Morris utilized his positive mindset and changed the atmosphere around him, creating a positive environment that was ready
August 21, 2016
Do you have more than one brand? A brand is much more than a logo, jingle, color, and personality. A business needs to develop a brand in order to create customers loyalty and top-of-mind awareness to differentiate themselves from competitors. This week on The Growth Mindset, I’m joined by Angelo Mazzone from Mazzone Hospitality. Mazzone
August 20, 2016
Does your business create emotion? A brand is much more than a logo, jingle, color, personality…and as Zack Penney mentions, a price point. A business needs to develop a brand in order to create customers loyalty and top-of-mind awareness to differentiate themselves from competitors. This week on The Growth Mindset, I’m joined by Zack Penney
August 19, 2016
Do you have a story to tell? Everyone does. I came across a wonderful opportunity to interview Ray Bleser: owner of Northeastern Fine Jewelry in Schenectady, New York. Ray introduces a different way that he portrays his brand to instill trust in his customers. To this day, I see so many business owners who are
August 18, 2016
Every successful business has a brand. What’s yours? A brand is much more than a logo, jingle, color, or personality. A business needs to have a brand in order to create customer loyalty and to differentiate themselves from competitors. This week on The Growth Mindset, I’m joined by Andy Heck: President of Alpin Haus. He
August 17, 2016
What makes your brand unique? In order for customers to identify your business and make a purchase from you instead of competitors, your brand needs to be different. But what IS a brand? On this episode of The Growth Mindset, I had the opportunity to speak with Ryan Norris from Toyota of Easley in South
August 15, 2016
Here’s something you can use in every day life, regardless of what your title is: stop changing. Constant change can cause repetitiveness and the quality of work can decrease over time. On this episode of The Growth Mindset, find out what this means and how it might be demotivating your team company-wide.
November 8, 2016
If you’re looking to buy or sell a business, this episode is for you! Whether you’re selling a product or a service, your website is one of the most critical things that affects the success of your company. On this week’s Think Tank Tuesday, Paul gives you very important facts that you should take into
November 1, 2016
Change is important for any business, especially when you’re looking to stay relevant and grow in a fast paced industry. However, with change comes new concerns that you should take into consideration. Before you make any major changes, see if you have this marketing virus. Watch this weeks Think Tank Tuesday below to find out.
October 25, 2016
This demographic is projected to grow exponentially in the next few years. They already possess a large chunk of the buying power in this country, yet no one is targeting them. Find out which market we’re talking about in this episode of Think Tank Tuesday.
October 11, 2016
Believe it or not, there is a way to raise your prices without your customers getting upset. On this week’s Think Tank Tuesday, Paul gives you ideas on how to do so.
August 29, 2016
Stop rushing the customer. Instead, you should be getting to know them! What will help you the most in business is establishing a relationship with the person who plans on making a purchase from you. By focusing on your customer instead of rushing them to the nearest sale item, you not only gain the trust
Who would you prefer to do business with? I explain my personal experience with a consultant and determine that you shouldn’t have to try and sell your product or service to everyone. Sometimes it’s just not the right fit! If you want to grow your brand and grow your business, subscribe to Sales Tip Of
Are you using social media to promote? On this week’s episode, learn how to utilize social media as the ultimate tool to increase your sales. As a sales person, it’s important to use social media in order for you to get more leads. Engage with your customers and potential customers through social media – don’t
August 27, 2016
Using Facebook to sell is difficult when you don’t know what content to post. You don’t want to directly sell your product; that won’t get any attention from your fans. By using the commonly used tools that Facebook provides for your business, you can extend your reach and connect with your consumers. If you want
August 23, 2016
On this week’s episode, learn how the twenty touch rule on Facebook will advance your career. We’ve already learned how social media is an incredibly important tool to use when promoting your products or services. As a salesperson, you shouldn’t be talking constantly at you customers. It just takes a few simple steps to utilize