EP 4: How To Develop A Successful Brand Strategy

Are customers choosing your competitors over you?

There’s one main reason that an individual would choose your business over a competitor: branding.

On this episode of The Growth Mindset, I dive deep into what it means to develop a brand for your business and why it’s so important to ensure that your brand is engaging for customers.

So many businesses try to get their brand right. The fact is, so many of these businesses just aren’t successful. Branding your business is not limited just to an indivudal locale, but can be a larger scale operation such as Apple.

Ensuring your business has an effective branding strategy is critically important for the success of your business.

Follow these simple and easy steps to get the perfect branding strategy for your business.

If you want to grow your brand and grow your business, subscribe to The Growth Mindset on YouTube today. Leave your thoughts in the comment section below.

About The Author
- Paul began his own agency, Potratz Advertising, in the early 2000s. He started off with no resources of assistance from other established small businesses. For a few years in the beginning of his entrepreneurship journey, he traveled by car throughout the United States to sell his services to potential customers. Now, Potratz Advertising has many clients in the U.S. and Canada, and over 100,000 subscribers to our weekly podcast: Think Tank Tuesday. Paul's advertising agency is securely established in the automotive industry and we're furthering our success by branching out into other industries. Paul himself travels throughout the U.S. and Canada speaking at public events such as ARCanada, NADA, and other conferences. Email Paul at Paul@ppadv.com or check out his agency at www.ppadv.com

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