EP 11: How to Create Emotion in Your Brand

Does your business create emotion?

A brand is much more than a logo, jingle, color, personality…and as Zack Penney mentions, a price point. A business needs to develop a brand in order to create customers loyalty and top-of-mind awareness to differentiate themselves from competitors.

This week on The Growth Mindset, I’m joined by Zack Penney from Bill Penney Toyota – one of the top performing dealerships in Alabama. He explains the unique way his brand is consistent internally and externally.

If you want to grow your brand and grow your business, subscribe to The Growth Mindset on YouTube today. Leave your thoughts in the comment section below.

About The Author
- Paul began his own agency, Potratz Advertising, in the early 2000s. He started off with no resources of assistance from other established small businesses. For a few years in the beginning of his entrepreneurship journey, he traveled by car throughout the United States to sell his services to potential customers. Now, Potratz Advertising has many clients in the U.S. and Canada, and over 100,000 subscribers to our weekly podcast: Think Tank Tuesday. Paul's advertising agency is securely established in the automotive industry and we're furthering our success by branching out into other industries. Paul himself travels throughout the U.S. and Canada speaking at public events such as ARCanada, NADA, and other conferences. Email Paul at Paul@ppadv.com or check out his agency at www.ppadv.com

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