Paul Potratz Discusses

"The Secrets to a Successful Podcast"

with - Jonathan Rivera
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Paul Potratz talks with Jonathan Rivera about the Secrets to a Successful Podcast this week on the Growth Mindset Podcast!


Jonathan’s Favorite Quote:

“Do work.”

Knowledge Bombs:

  • Know your customers.
  • Your frequency depends on how often you can commit.
  • Connecting problems

In This Podcast We Discuss:

  • Why business owners should have a podcast
  • Nurturing your database
  • “Shiny Object Syndrome”
  • Attracting new customers
  • Investing in your series
  • How long the average podcast lasts
  • Frequency and timing of episodes
  • Making income off of podcasting
  • Average download per podcast
  • The best sponsor for a show
  • Establishing yourself as an authority
  • Secrets to getting high rankings
  • Find a team to help
  • How to not be a slave to your podcast

Jonathan’s Suggested Readings:

  • E-Myth by Michael Gerber
  • The Gap by Dan Sullivan
  • Steal Like an Artist by Austin Kleon


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