Ever check the placements report on your ad campaigns to see where your ads are showing up? If so, you may have recently noticed a new site popping up over and over again– DuckDuckGo. As a search engine, DuckDuckGo has spent its existence in the shadow of behemoth’s Google, Yahoo, Bing and even others. While […]
Archives: Hard Facts
Custom Hard Facts
How to Be a Strong Leader – #1 Tip All Managers Need
Let’s be honest– we’ve all had to work under poor management styles before. But what if those leaders took the time to assess your personality & working style? What if they used this information to better inform how they communicate with you? To be a strong, effective leader– you need to understand your team inside […]
‘Why Am I Seeing This Ad’ Facebook Feature Update
Have you ever seen an ad on your Facebook and wondered, “why am I seeing this?” Well, Facebook answered this consumer inquiry with the appropriately named ‘Why Am I Seeing This Ad’ feature, now available on sponsored posts. The one thing they didn’t consider– that you can’t just be a little transparent, you have to […]
Amazon Advertising – Top Takeaways from 2018, Updates for 2019
Good marketers need to be on the lookout for new, innovative and lucrative places to put our ad dollars. It’s about finding the best ROI, not what everyone else is doing. Amazon is trying to provide more avenues for advertiser to find this success with new metrics and reporting, providing extremely important info such as… […]
Chatbots: How they work & why you need them
We live in a world of instant gratification and the only way to ensure you’re providing that to your customers or clients is by being available to them ’round the clock– but who can do that?! No one, and luckily– no one has to. Chatbots work as your 24/7 team, fielding questions and inquiries from […]
How to Create a Successful Video Marketing Strategy in 2019
Wondering how to start 2019 out on the best foot possible? Well if you’ve been avoiding building a video marketing strategy all year, now is the time. Video advertising is slated to continue its growth of 26%, year over year, and if you don’t start working this powerhouse medium into your marketing strategy– your audience […]
Latest Alexa Update & How It Effects Your Email Marketing
Google is adding some additional skills and tools to Alexa’s repertoire that, while appealing to the multi-tasker in all of us, could have negative effects on our email campaigns as marketers. Now with the capacity to read, compose and delete emails, Alexa has power over whose emails get read– and whose don’t. Consider how many […]
The Importance of Online Reviews – 5 Tools for Online Reputation Management
Did you know 88% of all consumers research before they purchase and more importantly— 86% are influenced by the customer reviews they read!? That means nearly ALL of your customers are checking you out online before they buy, and if they read something they don’t like… there goes your chance. Managing the reputation of your […]
WEBINARS – Best Softwares & Strategies
Stop sprinting to create content to stay relevant– grow your business with WEBINARS, the content that keeps on giving! Webinars allow you to share your knowledge with your audience again and again. There are many software out there that allow you to upload your recorded webinars as if they’re live, and a few will even […]
How to Build a PR Strategy to Grow Your Business – 3 TOOLS!
The time for modesty has long since passed and it’s time to flaunt your expertise. Building a strong PR strategy is paramount to sales in that it introduces you to your audience as an… expert! That’s how PR strategies differ from ad strategies; the objective of a PR campaign is to build an organic connection […]
