THIS IS A FULL DAY TRAINING WITH PAUL POTRATZ AT YOUR DEALERSHIP!

As humans, we seek out authentic and meaningful conversation and this training program was designed to help your sales team be comfortable, natural and professional. While we believe in processes, we do not believe in scripted word tracks that should be memorized. Why? Because every potential customer has a different personality, and in order for a salesperson to win a given callers trust they need to know how to communicate in a way that meets that callers's needs and wants. People connect with like- minded people and our goal is to always build trust and authority for the long term.

One full day in-person training.

Prior to arrival, we conduct an audit of past calls. This allows our team to identify lead types by vendor, efficiencies, and opportunities to train on, making this program customized to your dealership. This allows your team to understand each unique call type, role play and conduct active calls for your customers.

During the onsite training, we will provide training workbooks for each team member to work through call scenarios, call introductions and transitions. Once your team has completed the onsite training program we will conduct a 30-day audit and provide a team scorecard. We audit calls to ensure strategies are implemented and training is followed. This scorecard reviews team phone performance and implementation of trained techniques.

Phone Training Includes:

- Pre-training audit
- One day onsite
- Training workbook for all attendees
- Customized training program
- 30-day Post training scorecard evaluation

Topics Available for Coverage:
​​​​​​​
- First Impression
- Voice Skills and Cadence
​​​​​​​- I Am Here For You
​​​​​​​- The Call Back
​​​​​​​- Say My Name
​​​​​​​- Are You There?
​​​​​​​- Paying Attention
​​​​​​​- Engaging All Personality Types
​​​​​​​- Focus on the Result
​​​​​​​- Call In About a Specific Vehicle
​​​​​​​- Chat Lead Follow Up
​​​​​​​- Saying You're Sorry
​​​​​​​- The Power of Power Words
- ​​​​​​​Words To Avoid
- ​​​​​​​Don't Close the Door
- ​​​​​​​The Art of the Voicemail
- ​​​​​​​The Social Connection
- ​​​​​​​Connecting How Others Want 
- ​​​​​​​The Professional on Hold 
- The Professional Transfer  
​​​​​​​-The Good Bye
- ​​​​​​​Talking with Rude Customers
- ​​​​​​​Talking with Demanding Customers
- ​​​​​​​Creating Meaningful Small Talk
- ​​​​​​​Get To the Point
- ​​​​​​​Asking for the Appointment
- ​​​​​​​Lazy Responses to Avoid
- ​​​​​​​Mastering All Website Lead Forms
- ​​​​​​​The Follow Up Call After Lead is Received
- ​​​​​​​The Cold Call Attention Grabber
- ​​​​​​​The Equity Call
- ​​​​​​​Value My Trade
- ​​​​​​​Call Service Orphan to Sales Lead Call
- ​​​​​​​You're in My Database Call
- ​​​​​​​Lease vs. Buy Call
- ​​​​​​​Can We Text?
- ​​​​​​​Ask for Referral Call
- ​​​​​​​Thank You Call
- ​​​​​​​Day 7 Call
- ​​​​​​​Day 30 Call
- ​​​​​​​Day 90 Call
- ​​​​​​​Birthday Call

QUESTIONS? 866-492-0330 OR EMAIL KRISTIN@PPADV.COM
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