Video is the hottest medium out there, with consumers devouring it at an every increasing rate! BUT… it can be disheartening when you create what you think is a fantastic video only to see most people are watching it for all of 10 seconds.

If this has happened to you, trust me– it doesn’t mean your video is bad necessarily. It means you misread your audience and environment.

I do have some bad news… there’s no single answer for how long your videos should be… but I’m breaking down what you need to be considering when it comes to creating videos that people will watch to the end in this week’s Think Tank!

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