Inventory concerns are becoming a terrible reality, especially with the recent tragedy in Japan. This week on Think Tank Tuesday, Paul talks about things you can do to successfully and efficiently control your inventory in order to keep your revenue rolling in. […]
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Tips To Protect Your Dealership’s Brand
Protect yourself! Your dealership’s brand could be in jeopardy. Whether it’s an accident or not, your brand has a chance of getting compromised. What steps are you taking to protect it? Protecting your brand can begin on social media and the digital world. Train your employees so they know how they should and shouldn’t be […]
8 Tips to Make Your PPC Campaign The Best
Make your PPC Campaign the best! Not every pay-per-click campaign is created equally. This week, Paul is giving you 8 tips for you to make your campaign the best in the market! Beat your biggest competitors by learning how to use tools like contextual targeting, mobile targeting, click-to-call ads, remarketing, and more! Take your campaign […]
25 Ways to Use QR Codes For Your Dealership
Do you use QR codes? They’re in use all over the world and are becoming more popular as more and more people use smart phones. How can your dealership utilize them to drive more leads? How can you use them to engage with people both on and off the lot? This Think Tank Tuesday, Paul […]
The Secret of Successful Blogs: Part 2
Ready to increase SEO? Brand your auto dealership’s brand and get your PR going. Give back to the community….create a scholarship program! Learn basic WordPress websites for your dealership and see what benefits online automotive advertising can give you. The opportunities are endless! […]
The Secret to Successful Blogs: Part 1
Write a blog! What does it take to write a successful blog for your dealership? With blogs, you can build links for SEO and drive leads to convert. Blogs can give you so many opportunities! […]
How To Market Service and Parts by Word of Mouth
How do you grow your business? Tap into employee knowledge and other sources to become a trusted resource for current and potential customers. The use of Q&A sites can make it simple. Your dealership should get involved in the conversations that people are having online. Participate! […]
Using Foursquare For Car Dealerships
Get on Foursquare! It’s more than just a technique for selling cars…it’s an ever-growing social site that lets people check in at specific locations on their smartphones and claim specials. Foursquare and other location-based marketing sites (Gowalla, SCVNGR) have been growing in popularity with the use of smartphones. Your dealership should take advantage of these […]
Tracking Car Dealership Analytics for QR Code Scans
Are you using QR codes to promote your car dealership? It’s time to take advantage of this opportunity to market to people with smartphones. Learn to set up a QR code campaign in a variety of ways for your dealership and track the results to see how many people are getting to your website, landing […]
7 Reasons Why Social Media is Necessary For Dealers
Social Media is Necessary! If you think it’s just for kids, you’re wrong. Social media is one of the main ways to communicate these days. Everyone is on Facebook, and you should be too! Most people spend over 30 minutes on Facebook every day. If you advertise through social media (especially Facebook) you’re guaranteeing yourself […]
