This week on Hard Facts – you have to stop comparing yourself to competitors!
So many times when you’re launching a new product or solution, you’re comparing yourself to competitors in the same market to see what your unique advantage is. You’re trying to prove to customers why they should buy from YOU and not your competitors.
Don’t put it on your website, email marketing, or social media!
From experience, doing this will educate your clients about your competitors.
Samantha explains how and when you should be using comparison pages in this week’s Hard Facts.