How To Sell By Focusing On Providing Value

Bob Burg shares information on topics vital to the success of today’s businessperson. He speaks for corporations and associations internationally, including fortune 500 companies, franchises, and numerous direct sales organizations. His book, The Go-Giver, a The Wall Street Journal and BusinessWeek Bestseller, has sold over 500,000 copies. Since its release it has consistently stayed in the top 25 on 800 ceo read’s Business Book Bestsellers List. It has been translated into 21 languages and is Bob’s fourth book to sell over 250,000 copies.


Bob’s Words To Live By:

  • “If you want to make a lot of money in Sales then don’t have making money as your target. Your target is serving others, when you hit the target you’ll get the reward, which comes in the form of money.”

  • Knowledge Bombs:

    • “You have to work 10 times harder if you don’t build relationships”

    • “There’s a right way to do things, and the right way is also the most profitable way”

    • “Selling is discovering what the other person wants, needs, desires and helping them to get it”

    • “The focus must be on the other person”

    • “Money is simply the echo of value”

    • “The value and focus must come first”

    • “The money we receive is a natural result of the value that the customer is given”

    • “Its not about us, its always about the prospect”

    • “Make your win about the other person’s win”

    • “When you really care about someone you identify with their happiness even more than your own”

    • “The single greatest people skill is a highly developed and authentic interest in the other person”

    • “Provide value even when you don’t feel like it, act your way into feeling”

    In This Podcast We Discuss:

    • How to sell by focusing on providing value
    • How to move from a ME focus to an OTHER focus
    • How to developed an authentic interest in others
    • How to always focus on giving value even when you don’t feel like it
    • Steps to writing your first book


    1. The Growth Mindset is for Marketing Managers, Business Owners, Entrepreneurs
    2. Bob Burg Speaker, Co-Author of “The Go-Giver”, Author of “Adversaries into Allies” and “Endless Referrals”, Entrepreneur, Animal Lover/Advocate, Lover of Liberty
    3. POTRATZ We Create Brands, Awareness, & Engagement