Creating Effective Facebook Live Streams

800 live-stream episodes later, Brian Fanzo, the “pager-wearing millennial” talks with Paul about some tips and tricks to create effective Facebook Live streams.


Brians’s Favorite Quote:

“I believe community is the future of business.”

Knowledge Bombs:

  • Even though it’s live, you still need a strategy.
  • Always value the time of your viewers.
  • Put your head in the mindset of a fan.
  • Build up the relationship with viewers first.
  • We don’t want advertising to disrupt our experience.
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  • 79% of internet traffic will be video by 2020.

In This Podcast We Discuss:

  • Generational differences
  • The growth of social media and video
  • The future of the internet
  • Changing your mindset for the future
  • Building authentic relationships
  • Different live-streaming platforms
  • Why “access” is the keyword in this podcast
  • The power of live video
  • Figuring out what to talk about during a broadcast
  • Talking about the “why”
  • Valuing the time of your viewers
  • How email marketing comes into play
  • Going live in Facebook groups
  • Equipment that you need to be successful
  • Different types of videos you can broadcast
  • Why pushing the limit is a good thing
  • How long to test your Facebook Live strategies
  • Delivering content at the right time
  • Finding out more about your audience
  • Knowing when to drop the CTA
  • Why Snapchat works so well for brands
  • The future and success of Twitter

Brian’s Suggested Readings:

  • Jab, Jab, Jab, Right Hook by Gary Vaynerchuk
  • Youtility by Jay Baer


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