The Secret Weapon For Entrepreneurs

Laura Pennington talks with Paul Potratz about how to write content that will resonate and engage with their target customers.


Laura’s Favorite Quote:

    “Aim at a high mark and you will hit it. No, not the first time, not the second time and maybe not the third. But keep on aiming and keep on shooting for only practice will make you perfect.”

    Annie Oakley

Knowledge Bombs:

  • Write content that will resonate with people
  • Think about the people that are reading your content
  • Always think from the audience’s perspective
  • You have to apply urgency in some way
  • By focusing on one or two types of writing, you become the expert

In This Podcast We Discuss:

  • How to appeal to your target audience
  • You writing vs. me writing
  • Engaging with your audience
  • Outsourcing a copywriter
  • Getting the maximum ROI
  • SEO writing vs. Copywriting
  • Building trust with your team
  • How to find your writing niche
  • Writing specifically for social media
  • Urgency vs. Scarcity
  • Ghostwriting
  • Becoming an expert

Laura’s Suggested Readings:

  • Deep Work – Cal Newport
  • The Four Hour Workweek – Timothy Ferriss


  1. The Growth Mindset is perfect for Marketing Managers, Business Owners, Entrepreneurs or Aspiring Entrepreneurs
  2. Six Figure Writing Secret