Michael B. Ross, successful business owner and entrepreneur with Mainstream Life Solutions talks with Paul Potratz about how building a great company culture increases productivity, market share and higher profits!
Michael’s Favorite Quote:
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“Work hard at your job and you can make a living. Work hard on yourself and you can make a fortune.” – Jim Rohn
Knowledge Bombs:
- Only 15% of CEO’s say their culture is where they want it to be
- 46% of employees say that they routinely receive confusing messages from leadership
- Get your philosophy down on paper
- Use your vision for the company as your corrective tool
- 93% of leaders have an obscure vision or none at all
- Millennials are mission and value driven
- The average Millennial will work two hours of their own time if they believe in what you’re doing as an organization
- Don’t make a big deal out of a small deal
- Organization communication comes down to trust
- Leaders are responsible for the culture
- 75% of people who quit their job say they quit their boss not the job
- Not having company values kill productivity
- Respect has a much higher market value than disrespect
- Kindness has a much higher market value than rudeness
- Great customer service or someone living values will increases market value
- When interviewing make sure to ask a ton of questions around your company’s values
- Trying to force new team members to fit your culture is a terrible decision
- It’s easier teaching new team members skills than values
- Values more than anything else connects us to people
- The problem with most organizations is that they are not clear on communicating their values
- Authentically living your values is key to having a great culture
- Water cooler talk is what happens when trust is broken with the organizational leaders
- The actual company culture is what is said behind the scenes
In This Podcast We Discuss:
- Organizational communication strategy
- How to communicate your values to your organization
- Being authentic and living your companies values
- Hiring new team members with your values
- How to communicate the value of values
- How values increase market value
- Values increase productivity
- How to inspire Millennials
- Casting your companies vision
- Keeping your team energized
- Ghost Writers
- Measuring Results
- Team Retention
Michael’s Suggested Readings:
- “Platos Republic” – Simon Blackburn
- “Seasons of Life” – Jim Rohn
- “The 360 Degree Leader” – Jogn Maxwell
- “Overcoming the Character Deficit” – Michael B. Ross
- “Cultural Remodel” – Michael B. Ross
Sponsors:
- The Growth Mindset is perfect for Marketing Managers, Business Owners, Entrepreneurs or Aspiring Entrepreneurs
- Mainstream Life Solutions
- POTRATZ We Create Brands, Awareness, & Engagement
