"As humans, we seek out authentic and meaningful conversation and this training program was designed to help your sales team be comfortable, natural and professional. While I believe in processes, I do not believe in scripted word tracks that should be memorized. Why? Because every potential customer has a different personality, and in order for a salesperson to gain trust they need to know how to communicate in a way that meets that customers needs and wants. People connect with likeminded people and our goal is to always build trust and authority for the long term."
- Paul Potratz