7 Steps To Boost Facebook Engagement

Rachna Jain and Paul talk about the decline of people logging into Facebook now that the Presidential Election is over because of users not wanting to view post election material. Rachna talks about seven steps to boost Facebook engagement and how to be authentic in your social media.


Rachna’s Favorite Quote:

    “He who has a why can withstand any how.” -Friedrich Nietzsche

Knowledge Bombs:

  • We are using Facebook as one way broadcast instead of a dialogue
  • Social Media has an indirect return
  • Have to be authentic on your Social Media
  • Building relationships on Facebook is like building relationships in real life
  • The more that people that like a post, more people will see it

In This Podcast We Discuss:

  • Social Media and Facebook
  • Election affecting Facebook numbers
  • Relationship Building on Facebook
  • Fear of Using Facebook
  • Facebook Live for marketing purposes
  • Practice makes Perfect
  • 7 Steps to Boost Facebook Engagement
  • Pictures are powerful tools
  • Repay the likes you receive

Rachna’s Suggested Readings:

  • Start With Why by Simon Sinek
  • Essentialism by Greg McKeown
  • The Five Hour Workday by Stephan Aarstol


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  3. POTRATZ We Create Brands, Awareness, & Engagement