Scott Hansen and Paul Potratz talk about social strategies for 2017 and how to build a massive following and re-organize their business.
Knowledge Bombs:
- Building a great audience is critical for doing business today
- Don’t “spray and pray”
- Always lead with the hot buttons of your prospect
- At the end of the day, you should be a solution provider
- Choose one lane and enjoy yourself
- Embrace and enjoy the process
- Have an intention, treat people right, and figure out how to separate yourself from someone else
In This Podcast We Discuss:
- How to reorganize your business
- Creating a niche market
- Finding your natural strengths
- 3 tips to build a massive following
- The quality vs. quantity of your followers
- Should you buy followers?
- Understanding the value of a large database
- Getting into the mind of your prospects
- Talking the language of the solution provider
- Recognizing the pain points of the target market
- Finding your end goal
- Why are you doing what you’re doing?
- What to do when you hit a plateau
Scott’s Suggested Readings:
- Relentless by Tim Grover
- The One Thing by Gary Keller
Sponsors:
- The Growth Mindset is perfect for Marketing Managers, Business Owners, Entrepreneurs or Aspiring Entrepreneurs
- POTRATZ We Create Brands, Awareness, & Engagement
