How To Build A Massive Following

Scott Hansen and Paul Potratz talk about social strategies for 2017 and how to build a massive following and re-organize their business.


Knowledge Bombs:

  • Building a great audience is critical for doing business today
  • Don’t “spray and pray”
  • Always lead with the hot buttons of your prospect
  • At the end of the day, you should be a solution provider
  • Choose one lane and enjoy yourself
  • Embrace and enjoy the process
  • Have an intention, treat people right, and figure out how to separate yourself from someone else

In This Podcast We Discuss:

  • How to reorganize your business
  • Creating a niche market
  • Finding your natural strengths
  • 3 tips to build a massive following
  • The quality vs. quantity of your followers
  • Should you buy followers?
  • Understanding the value of a large database
  • Getting into the mind of your prospects
  • Talking the language of the solution provider
  • Recognizing the pain points of the target market
  • Finding your end goal
  • Why are you doing what you’re doing?
  • What to do when you hit a plateau

Scott’s Suggested Readings:

  • Relentless by Tim Grover
  • The One Thing by Gary Keller


  1. The Growth Mindset is perfect for Marketing Managers, Business Owners, Entrepreneurs or Aspiring Entrepreneurs
  2. POTRATZ We Create Brands, Awareness, & Engagement