The Secrets to a Successful Podcast

Paul Potratz talks with Jonathan Rivera about the Secrets to a Successful Podcast this week on the Growth Mindset Podcast!


Jonathan’s Favorite Quote:

“Do work.”

Knowledge Bombs:

  • Know your customers.
  • Your frequency depends on how often you can commit.
  • Connecting problems

In This Podcast We Discuss:

  • Why business owners should have a podcast
  • Nurturing your database
  • “Shiny Object Syndrome”
  • Attracting new customers
  • Investing in your series
  • How long the average podcast lasts
  • Frequency and timing of episodes
  • Making income off of podcasting
  • Average download per podcast
  • The best sponsor for a show
  • Establishing yourself as an authority
  • Secrets to getting high rankings
  • Find a team to help
  • How to not be a slave to your podcast

Jonathan’s Suggested Readings:

  • E-Myth by Michael Gerber
  • The Gap by Dan Sullivan
  • Steal Like an Artist by Austin Kleon


  1. The Growth Mindset is perfect for Marketing Managers, Business Owners, Entrepreneurs or Aspiring Entrepreneurs
  2. The Podcast Factory
  3. POTRATZ We Create Brands, Awareness, & Engagement