“Facebook Live presents a great opportunity to connect with your followers and create one-on-one conversations. However, it can also be used as part of your larger marketing strategy to increase sales and generate prospects. Here to tell us how your business can utilize Facebook Live to its full capability is expert marketing strategist Paul Potratz, owner of Potratz Partners Advertising.”

Original Link: https://www.myasbn.com/interviews/use-facebook-live-fullest-marketing-potential-paul-potratz-digital-marketing-specialist/

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ASBN: How to Use Facebook Live To its Fullest Marketing Potential

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Paid or Organic, Branding or Sales– no matter what you’re putting out there and why, there are certain platforms that serve our varying needs as business owners differently. In today’s Think Tank, I’m breaking down what platforms your business could be getting the most out of. Learn what platform you need to be on now!

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When an individual clicks on one of your display ads but ever fills out a form, do you expect to know when they walk into your storefront? Short of taking a survey at the door, there’s never been much hope for that kind of attribution… until now.

Google Analytics is rolling out updates that let your track the influence your digital efforts make on actual visits to your store… with Google Store Visits.

My agency is currently in a Beta program that allows us to work with this new metric and I’m sharing what you need to know in this week’s Think Tank.

Watch now and receive an exclusive training free only to viewers, click here — https://goo.gl/jZdFVi

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Last week I explained a little bit about Google’s forthcoming update– Store Visits Tracking. But this week, we’re going all in.

If you’re a marketer– you’re finally going to be able to show your clients exactly what they want.

& If you’re a business owner– you’re finally going to be able to hold your marketers accountable.

I pulled in my in-house digital accounts expert, Brittney, to better break things down & explain exactly how this new update functions.

Watch this week’s Think Tank to stay ahead of the curve! Then, click the link to view the Google Store Visits Tracking Report I made for you. — https://goo.gl/dkc3UJ

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Your marketing is what’s meant to drive leads to your door, but that doesn’t mean every aspect of your marketing needs to include a pitch or sale of some sort. Sometimes— humanizing yourself or your brand is EXACTLY what your campaigns need.

Not all of your content needs to relate back to a service you offer or reference a product you sell. Creating videos or other content that show a more human side to yourself or your brand can help your audience connect with what it is you offer.

Consumers are smarter than ever, and they can spot a veiled sales pitch a mile away. Providing them with the relief of something that’s just meant to entertain, inform or evoke an emotion can mean major points for your business or brand.

How can you accomplish this? Shoot a video that shows a bit more about you; what obstacles you’ve overcome, a look into your life outside work or another passion you have besides your business.

I’m providing you with an example of what I mean in this week’s Think Tank with a video I shot during a trip taken with my wife, Christy, this passed winter in… ICELAND!

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The platforms we utilize most as advertisers are changing— some for the worst, and others for the better. That’s right… I’m talking about Google and Facebook

Regardless, your campaigns need to be ready for those changes— which is why you need to watch this week’s Think Tank!

I’m sharing what Facebook has altered that could run your campaigns into the ground (as well as how Potratz is handling the issue unbothered).

I’m also showing you what new Google metrics that have been developed that can answer the age-old question, “Is my marketing ACTUALLY leading customers to my storefront?”

My agency was selected for the Google trial these new features are being rolled out to and I’m offering you a sneak peek!

I also made you a report of what tracking Store Visits in Google looks like, so click the link to get my FREE Google Store Visits Report.
➡️ https://goo.gl/FGLz4C

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How to Use Brand Collabs Manager | FACEBOOK’S LATEST UPDATE

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Digital is the way of the world– and yet so many business owners can’t figure out an alternative branding strategy to their 📺 TV & Radio 📻 advertising– it’s like the necessary evil in every quarter’s strategy.

That’s why I was so surprised when my friend, Ryan Norris of Toyota of Easley, came to me looking for a way to replace his traditional advertising for good while still keeping himself and his dealership in front of his audience.

Guess what? 🤔

We came up with not only a comparable strategy… but we’re getting Ryan directly in front of thousands of potential customers EVERY WEEK.

He’s getting recognized all over town– and has even caught the eye of Toyota USA 🇺🇸 as a result of this strategy.

Want to know what it is? I’m sharing it in this week’s Think Tank & you don’t want to miss it– because you could be doing it too! 😱

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You’re Using Instagram WRONG! | Instagram Tips for Businesses

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How to Use Brand Collabs Manager | FACEBOOK’S LATEST UPDATE

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Think email marketing isn’t relevant anymore?

You’re not alone– I’ve been getting asked that a lot recently as more modern modes of communication continue to spring up.

The thing is– email marketing is still EXTREMELY RELEVANT, but it may not seem so because it’s….

1- harder than ever to get your emails opened because consumers are getting smarter.

2- harder than ever to avoid the dreaded SPAM folder.

But there’s a simple solution and I’m sharing it with you in today’s Think Tank!

PLUS- I made you a Free Guide that will help you write better email copy with Power Words.

Download the guide here: https://goo.gl/kha6ZT

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ASBN: How to Use Facebook Live To its Fullest Marketing Potential

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How to Use Brand Collabs Manager | FACEBOOK’S LATEST UPDATE

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Just because it’s not making a sales pitch or driving traffic to your site doesn’t mean it’s not worthwhile.

Facebook and LinkedIn are great social sites for your advertising, and Instagram is too, but think of it as the laidback member of the social media family.

More focused on entertainment and lifestyle, Instagram is a space for potential customers to get a feel for what your company is about.

I’ve said it before and I’ll say it again- reality TV has taught us one thing and that’s that people love to see what happens behind the curtain.

If you’re not already on Instagram, start using it for providing that behind-the-scenes look for your clients and customers. Letting people see the real you can go extremely far in a saturated, competitive landscape.

Why? Because people connect with people, NOT COMPANIES.

Don’t worry about being polished or produced, just be you & POST!

I’m sharing what content you should be posting on your Instagram and why in today’s Think Tank!

WATCH MORE

ASBN: How to Use Facebook Live To its Fullest Marketing Potential

ASBN: How to Use Facebook Live To its Fullest Marketing Potential

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You’re Using Instagram WRONG! | Instagram Tips for Businesses

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How to Use Brand Collabs Manager | FACEBOOK’S LATEST UPDATE

Facebook is looking to make it easier for brands...

Facebook is looking to make it easier for brands to connect with one of their most powerful tools– Influencers!

Brand Collabs Manager allows advertiser to search through lists of creators and influencers based on the demographics of their audience.

Creators develop portfolios through Brand Collabs Manager that works almost as resumes– showing brands how well they can work branded content into their profile.

You can search through creators by previous companies they’ve worked with; as well as by audience details– such as important life events, household income and SOOOO much more!

So– why utilize this new tool?

Branded content helps get your brand out in front of new audiences in an engaging and honest way. When done correctly– it can be the strongest piece of your marketing strategy.

I’m going over all the details available in Brand Collabs Manager, as well as how to utilize it to your brand’s advantage in today’s Think Tank Tuesday!

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ASBN: How to Use Facebook Live To its Fullest Marketing Potential

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How to Get Your Emails Opened | Email Marketing Dos & Donts

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You’re Using Instagram WRONG! | Instagram Tips for Businesses

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How to Use Brand Collabs Manager | FACEBOOK’S LATEST UPDATE

How to Use Brand Collabs Manager | FACEBOOK’S LATEST UPDATE

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