Your marketing is what’s meant to drive leads to your door, but that doesn’t mean every aspect of your marketing needs to include a pitch or sale of some sort. Sometimes— humanizing yourself or your brand is EXACTLY what your campaigns need.

Not all of your content needs to relate back to a service you offer or reference a product you sell. Creating videos or other content that show a more human side to yourself or your brand can help your audience connect with what it is you offer.

Consumers are smarter than ever, and they can spot a veiled sales pitch a mile away. Providing them with the relief of something that’s just meant to entertain, inform or evoke an emotion can mean major points for your business or brand.

How can you accomplish this? Shoot a video that shows a bit more about you; what obstacles you’ve overcome, a look into your life outside work or another passion you have besides your business.

I’m providing you with an example of what I mean in this week’s Think Tank with a video I shot during a trip taken with my wife, Christy, this passed winter in… ICELAND!

WATCH MORE

ASBN: How to Use Facebook Live To its Fullest Marketing Potential

ASBN: How to Use Facebook Live To its Fullest Marketing Potential

“Facebook Live presents a great opportunity to connect with...

Best Social Media Platforms for Your Industry

Best Social Media Platforms for Your Industry

Paid or Organic, Branding or Sales– no matter what...

Track Your Digital Success Offline – Google Store Visits

Track Your Digital Success Offline – Google Store Visits

When an individual clicks on one of your display...

Google Store Visits Tracking – How To Know If Your Marketing Is Working

Google Store Visits Tracking – How To Know If Your Marketing Is Working

Last week I explained a little bit about Google’s...

Humanizing Your Marketing with Video

Humanizing Your Marketing with Video

Your marketing is what’s meant to drive leads to...

Google & Facebook Updates YOU NEED TO BE READY FOR!

Google & Facebook Updates YOU NEED TO BE READY FOR!

The platforms we utilize most as advertisers are changing—...

Why You NEED A Facebook Show | Starting A Social Media Show

Why You NEED A Facebook Show | Starting A Social Media Show

Digital is the way of the world– and yet...

How to Get Your Emails Opened | Email Marketing Dos & Donts

How to Get Your Emails Opened | Email Marketing Dos & Donts

Think email marketing isn’t relevant anymore? You’re not alone–...

You’re Using Instagram WRONG! | Instagram Tips for Businesses

You’re Using Instagram WRONG! | Instagram Tips for Businesses

Just because it’s not making a sales pitch or...

How to Use Brand Collabs Manager | FACEBOOK’S LATEST UPDATE

How to Use Brand Collabs Manager | FACEBOOK’S LATEST UPDATE

Facebook is looking to make it easier for brands...