“Facebook Live presents a great opportunity to connect with your followers and create one-on-one conversations. However, it can also be used as part of your larger marketing strategy to...

Paid or Organic, Branding or Sales– no matter what you’re putting out there and why, there are certain platforms that serve our varying needs as business owners differently. In...

When an individual clicks on one of your display ads but ever fills out a form, do you expect to know when they walk into your storefront? Short of...

Last week I explained a little bit about Google’s forthcoming update– Store Visits Tracking. But this week, we’re going all in. If you’re a marketer– you’re finally going to...

Your marketing is what’s meant to drive leads to your door, but that doesn’t mean every aspect of your marketing needs to include a pitch or sale of some...

The platforms we utilize most as advertisers are changing— some for the worst, and others for the better. That’s right… I’m talking about Google and Facebook Regardless, your campaigns...

Digital is the way of the world– and yet so many business owners can’t figure out an alternative branding strategy to their ? TV & Radio ? advertising– it’s...

Think email marketing isn’t relevant anymore? You’re not alone– I’ve been getting asked that a lot recently as more modern modes of communication continue to spring up. The thing...

Just because it’s not making a sales pitch or driving traffic to your site doesn’t mean it’s not worthwhile. Facebook and LinkedIn are great social sites for your advertising,...

Facebook is looking to make it easier for brands to connect with one of their most powerful tools– Influencers! Brand Collabs Manager allows advertiser to search through lists of...