EP 10: How to Tell Your Brand Story

Do you have a story to tell? Everyone does.

I came across a wonderful opportunity to interview Ray Bleser: owner of Northeastern Fine Jewelry in Schenectady, New York.

Ray introduces a different way that he portrays his brand to instill trust in his customers. To this day, I see so many business owners who are still using price to advertise their brand.

Storytelling is just one of the unique methods that Ray uses to guarantee that his business is giving customers the best service that they’ve ever experienced.

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