When Philip Morris began his career at Proctors Theatre, he was astonished at what had happened to the city of Schenectady, NY. Morris then became a significant part of rebuilding the city. As Schenectady’s ultimate entrepreneur, Philip Morris utilized his positive mindset and changed the atmosphere around him, creating a positive environment that was ready for change.

Fourteen years ago, Proctors started out with 40 – 50 events per year, attracting almost 90k people. In 2015, Proctors has grown to host 700 events, attracting 700,000 people. Watch this episode of The Growth Mindset to learn how to positively transform your attitude to make a change for your business.

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EP 14: Are You Willing To Adapt?

EP 14: Are You Willing To Adapt?

According to Janet Tanguay, the key to success for...

EP 13: Do You Have The Right Mindset?

EP 13: Do You Have The Right Mindset?

When Philip Morris began his career at Proctors Theatre,...

EP 12: How to Develop Multiple Brands

EP 12: How to Develop Multiple Brands

Do you have more than one brand? A brand...

EP 11: How to Create Emotion in Your Brand

EP 11: How to Create Emotion in Your Brand

Does your business create emotion? A brand is much...

EP 10: How to Tell Your Brand Story

EP 10: How to Tell Your Brand Story

Do you have a story to tell? Everyone does....

EP 9: How to Build a Branding Strategy

EP 9: How to Build a Branding Strategy

Every successful business has a brand. What’s yours? A...

EP 8: How to Define Your Brand

EP 8: How to Define Your Brand

What makes your brand unique? In order for customers...

EP 7: Can Constant Change Hurt Your Business?

EP 7: Can Constant Change Hurt Your Business?

Here’s something you can use in every day life,...

EP 6: What Holds Your Business Back?

EP 6: What Holds Your Business Back?

Is your business changing to meet the demands of...

EP 5: Are New Opportunities A Distraction?

EP 5: Are New Opportunities A Distraction?

Are you afraid of change? To remain relevant and...