EP 11: How to Create Emotion in Your Brand

Does your business create emotion?

A brand is much more than a logo, jingle, color, personality…and as Zack Penney mentions, a price point. A business needs to develop a brand in order to create customers loyalty and top-of-mind awareness to differentiate themselves from competitors.

This week on The Growth Mindset, I’m joined by Zack Penney from Bill Penney Toyota – one of the top performing dealerships in Alabama. He explains the unique way his brand is consistent internally and externally.

If you want to grow your brand and grow your business, subscribe to The Growth Mindset on YouTube today. Leave your thoughts in the comment section below.